This episode dives deep into the legacy and future of D’Addario & Company with James D’Addario, Chairman and Director of Innovation.

With roots in string making that stretch back centuries, Jim shares how his family’s craft evolved into a global leader through innovation, automation, and a relentless focus on quality.

Jim and I explore how string design affects musicianship, why clear communication is critical in marketing technical products, and the vital role of customer feedback in driving innovation.

It’s a masterclass in entrepreneurship, music technology, and what it means to lead with both precision and heart.